Having a system in place to follow your prospects through the sales cycle results in more appropriate communications that help you market, sell or brand more effectively.
Horizon can develop the necessary logic to tie prospects' opt-in email addresses to these stages, and the processes or systems needed to identify them, whether that data resides in your CRM application, contact management software, or maybe even the email address books of your salespeople.
Horizon will help you identify what key performance indicators (KPIs) are appropriate for your business, and then measure the success of your email campaign against those KPIs. These steps are critical to the growth of your email marketing program and to your company's ROI from this important marketing communications channel.