It`s no longer enough to send out a press release, pitch a story to the media and enjoy the spoils of your agency`s work.
Today, if you aren't`t actively managing your brand`s reputation every day, someone will be doing it for you.
The world of blogs and social networks has changed the PR landscape. Anyone has the ability to comment on your brand, essentially creating your reputation for you. The only way to ensure your brand integrity is to monitor your online presence and distribute optimized content in exactly the right places. Using a combination of traditional and ePR (Electronic Public Relations), Horizon makes sure the things being said "about" you are things that would be said "by" you.
Click here for more information on ePR on Horizon Connect.
(Horizon Connect is a division of Horizon Marketing Group)
To contact us directly about ePR click here.