Horizon Marketing Group uses Google Analytics extensively and can assist your team with the following services

Setup of Google Analytics – We will work with you to asses just what it is you are trying to accomplish with your website, then set up your Google Analytics account to capture data that will allow you to make informed decisions about your internet marketing campaigns.

Integration with Google Adwords Campaign – If you are using Google Adwords we will integrate your campaigns with your Google Analytics account to provide keyword and campaign comparison.

Coding of tagged URLs – This allows us to track your campaigns using multiple variables. Coding your tagged URLs, allows us to measure the effectiveness of each campaign, medium and source of the clicks that are bringing visitors to your site.

Dashboard customization – Horizon can create custom Google Analytics dashboards you can send to others, allowing you to focus on marketing your business, not creating reports. We can set these dashboards up to be automatically sent at predetermined times and days.

Monthly report delivery and interpretation – Horizon Marketing Group will provide monthly reports on the performance of your site or sites. Using Google Analytics as the basis point, we will show you how your sites have improved and what we need to do in order to make them even more successful.

Client training – We believe in collaboration with our clients and educating them is part of that belief. At Horizon we offer our clients training on Google Analytics and related applications. The more you know, the better you will be able to understand how much your site has improved and what is possible to achieve.

For an evaluation of your current online initiatives, please contact us here.