American Patriot is a large insurance broker for the North East, catering to building contractors and commercial automotive solutions.
With a broad variety of services and closely affiliated insurance companies, American Patriot needed a way to unify all their collateral materials while still distinguishing the separate groups. Horizon created a series of sales slicks, direct mail pieces and brochures that all followed a defined set of guidelines to help tie them all together. A color coding palette was created to help further distinguish the different service offerings.