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Moretti Beer : Case Study
Moretti Beer
Moretti, a well known Italian beer, had the challenge of breaking into the American market. With a large competitor also attempting to do the same, Moretti signed Horizon to help launch an aggressive PR campaign to introduce their brand in the United States. Posters and promotional items were designed to support a sophisticated off and on-line campaign that consisted of a website, complex SEO initiatives, an online photo competition and multi-city bar events.