The KeyWord – Search Engine Insight

The KeyWord is our monthly publication focused purely on search engine marketing strategies. Below are past editions of the KeyWord for your reading pleasure. Our staff of certified search marketing professionals use methods like the ones explained below to help our clients around the world realize their full internet potential. If you would like to use an article, please credit Horizon Marketing Group and provide a link back to our site. To subscribe simply submit the form to the left with “Keyword” in the Questions/Comments section.

Google Intelligence: Automatic, Intelligent Alerts

The Google Analytics tools seem to improve almost every day— making it easier to measure your website’s performance and your online visitors’ behavior. Recently, Google added a module called Intelligence to Google Analytics, providing automatic, intelligent alerts. This edition of the KeyWord will help bring you up to speed with this newly implemented Google Analytics module.
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New for Google Local Business: Local Listing Ads.

Google is hard at work everyday creating new ways for marketers to drive quality traffic to websites and generate conversions. Up until recently Google AdWords was the most noteworthy platform for placing highly targeted ads in Google search results and on pages within the Google Network. To further extend the reach of Google advertisers, especially for local businesses, Google has recently released an ad platform to work within the Local Business Center that allows marketers to run simplified, locally targeted ads that show within the Google Local Business listings and Google Maps results. This platform is called Local Listing Ads.
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Use Google Analytics to Measure Traffic From iPhone Users.

When it comes to measuring your website’s traffic sources, one of the fastest growing segments you should be watching is visits from iPhone users. Considering Apple has sold over 37 million iPhones and recently reached their billionth iPhone App download its safe to say iPhone users represent a substantial market.
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Four Tips for Bing SEO

Microsoft’s new search engine “Bing” has been attracting a lot of attention from the media over the past few months. All of this attention is definitely driving searchers to try out Bing.com, leaving some marketers concerned about their website’s ability to be indexed and found by the new search engine.
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Long Tail SEO

When it comes to pay-per-click, the competition can be fierce and the cost-per-click can be expensive. One way to keep costs down and your conversion rate up is to incorporate "long tail" keyword phrases into your PPC campaigns.
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Linkbait

Linkbaiting is the practice of creating online content that attracts other internet users to back link to your website by passing the link around. Linkbait can be passed around via blogs, forums, posting on sites like Digg and del.icio.us, as well as social networking sites like Facebook, MySpace, LinkedIn and Twitter.
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Four Tips for Effective Use of Web Analytics

Due to the current economic situation effecting businesses around the world, executives are being forced to cut back even more on spending in order to help their companies survive. Unfortunately some of these cut backs tend to include critical marketing budgets. Ensuring the right cuts are being made is more crucial then ever. This week I wanted to discuss ways your web analytics data can help you make better informed decisions.
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Video and Search Optimization

As online video content becomes more appealing to search engines in terms of ranking and indexing, I thought it would be helpful to send you a few pointers on how to use online video to your advantage.
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Tracking Email Campaigns from Broadcast through Conversion

There are certain steps that must be taken in order for any analytic plan to be effective. If the data being reported by Google Analytics or any other website tracking system is hard to understand it will be difficult to make educated decisions.
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